Thursday, August 17, 2017

Serve Libraries With Your Books - Time Sensitive

If you follow the publishing news, you are aware the physical bookstores are shrinking. This year over 240 Family Christian bookstores closed their doors.  One of the wide open areas for authors is the public library.

Libraries have:

• People who love authors and books
• Budgets to buy books
• Hold events for authors to sell books
• And much more

Yet how to you sell your book to these librarians who are buying books? In the last week, I have purchased the Real Fast Library Marketing program and I’ve been working through the various lessons. I’m about to begin actively selling my Billy Graham book to libraries using this system. I marked this post as Time Sensitive because the two-hour webinar and discounted program will only be available for a limited time (as shown through the countdown timer on the site). Use this link to watch the webinar.

Whether your book is brand new or has been out a couple of years (like my biography, Billy Graham) you can actively use this library program. It is not a quick fix and will take work. Every author can use this system and the training for their book. I encourage you to check it out.

Also, I have one more request. Two years ago I wrote a biography of Billy Graham. The book has been well-received and has over 50 reviews on Amazon and Goodreads. You can learn more about the book at: http://BillyGrahamBio.com Also I’m working on the audiobook which will soon be released.

Using the Real Fast Library Marketing program, I’ve learned how to create this single page about my Billy Graham book:  http://terrylinks.com/BGLibrary

Can you please:

1. Look at the document and print it. http://terrylinks.com/BGLibrary
2. Take it to your local librarian and ask them to consider buying the book.

The Bible says in James 4:2, “You have not because you ask not.” I’m asking for you to touch your library and ask them to order my book. Thank you in advance for your help.

Whether you have published traditionally or self-published your book, you have the greatest passion for your book. This two–hour webinar about marketing to libraries is only available for a few more days. Also use the link and scroll down to the middle of the page. You will find a 24-page FREE PDF about libraries to learn about this market. As you can see, I’m learning a lot from the course and recommend it.

Throughout this program on a repeated basis, one of the keys to successful selling into libraries is the attitude of the author.  Authors need to serve the librarians and prepare materials to show they are actively marketing their books and encouraging people to go to libraries. It is the attitude of service to libraries which will catch the attention of librarians.

What are you doing to get your books into libraries? Let me know in the comments below.

Note: Normally I only post once a week but this week I'm making an exception because of the time sensitive webinar.    


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Monday, August 14, 2017

What's Your Nonfiction Hook?

Every writer (book author or not; fiction or nonfiction author) needs a nonfiction hook--the enticement you use for media and readers. You need to carefully consider your hook because it is what you will use to build your platform, gather your tribe, get interest and interviews from the media and much more. 

I have seen many fiction novelists struggling with this area and it's partially why I'm writing this article. These writers have crafted a great page-turning novel and gotten a publisher. Each of these steps are terrific and to be applauded. Yet when you get your book published, you are only part of the way in the publishing journey. The next step is to attract readers and media and sell your book (marketing). It's where many fiction authors struggle.  No journalist in the media cares that you've written a brand new novel. You have to take the nonfiction hook in your novel and use that expertise to attract readers and media and generate excitement for your book. 

To catch a fish, every fisherman uses some type of bait on their hook. It's the same process with writers. You need to think about your bait that you use with your hook to catch the attention of readers and media. As a novelist, in the process of writing your book, you have focused on a particular nonfiction topic or subject. What is that topic? Write it down because this topic is your nonfiction hook to interest readers and media. Because you have completed a novel, you have become an expert in this area. Now use this expertise to build your platform, attract readers and media. Each novelist will have a different and unique area of expertise.

For example, Rabbi Marc Rubenstein has completed a new novel from Morgan James Publishing called Weddings By The Glass. The novel releases in February 2018 but follow this link and you can order an advanced copy from Rabbi Rubenstein. I love the beautiful cover on this book. Rabbi Marc has conducted over 3,000 Jewish weddings and is an expert in this area. Also he lives in wine country of Temecula, California and has trademarked the term “kosher wine.” Each of these areas of expertise are hooks for readers and the media. His novel is excellent (and yes I was the acquisitions editor for this novel so I'm a bit bias in my endorsement).

As a novelist, you have poured great creativity into writing your story through making unique characters and plot twists. Now that your book is completed and published, I encourage you to pour some of this creative energy toward determining then exploiting your nonfiction hook. It will help you build your audience and get attention from the media so you can tell others about your novel.

If you like this article and want to learn more, I encourage you to get my free Ebook, Platform-Building Ideas for Every Author. Just use this link and you will get immediate access.

In the comments, let me know if this article was helpful and what sort of action you are taking with your nonfiction hook. 


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Monday, August 07, 2017

Several Ideas to Face the Daily Challenge

I've been in a reflective mood and maybe it comes from passing another birthday this coming week. As I grow older, I begin to understand why the Bible calls that our days are fleeting. Each of us have the same 24 hours in each day. The key detail is how we use this time. 

As I think about the challenges of each day, I understand several facts:

1. Everyone has interruptions. Yesterday I spent several hours at the Apple Store because my wife's iPhone 5C was having screen problems.  At the store, we upgraded her phone to an iPhone 7 Plus and it took several hours that I was not planning on spending. These types of unexpected situations are part of our life. Yet do you wisely use the time which you do have available to you?

2. Not everything gets done. Yes on the surface I may look like I get a lot done. I do tweet almost 14 times a day with great content. Also I have over 100 new followers a day on Twitter. Yet the bulk of my day is spent as an acquisitions editor at Morgan James Publishing, talking with authors, emailing authors and others about their books.  Despite the things I accomplish in a day, I know and understand that not every email is answered. Not every phone call gets made or returned.  As an editor, I work hard at customer service, answering key concerns and returning calls—but there is still more to do.

I have magazine articles to write and books to finish and websites to update. If I paused to make a list, it would be endless and to be honest I'm assuming that you have a lengthy list of things to do as well which and while you chip away at it, everything does not get done.We have to live with this fact.

3. Use the right tools to have the best results. Through trial and error, I've learned to use different tools on my phone, different computer programs and other ways to cut down on time and get things done. For example, when I travel, I continue to write on my AlphaSmart 3000 which I purchased years ago on Ebay for about $30. The AlphaSmart is not connected to the Internet, runs on batteries and holds large volumes of information with a full size keyboard. This tool is not right for every writer but it is one that I've used repeatedly to get my writing done.

Are you experimenting with different tools and programs to see if they help you get more done in a shorter amount of time?

4. Balance is important. Every one of us need to have a certain level of balance in our daily lives. Have you listed your key goals and priorities? Just the act of writing these goals can be a great first step. Then have you broken those goals into small steps that you can accomplish? 

As I think about the big picture of my own life, I have a number of things which are a key part of my day. I need Time for Faith (reading the Bible and prayer each day). I need Time for Family (the connection to my wife and children—even if they are grown children). I need Time for Work. I also need Time for Health ( and I build exercise into almost every day). I need Time for Relaxation (yes some of you may find it hard to believe but I go to movies, I read for fun and I watch television). Finally I make Time for Friends. Admittedly some of my days are out of balance but it's part of the way I'm wired and working to attempt to have some level of balance in my life and work.

These are my ideas to help you face the daily challenges of life. Are they helpful? I hope so. Do you have other ideas? Tell me in the comments below. 


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